what makes a good tagline

Tesco: "Every Little Helps". We get a lot of questions from clients about choosing a tagline for your business. Thats OK! 09. I also like how Michigan both . 2. Coming up with a tagline is almost as stressful as coming up with a business name or logo. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. One of the sharpest tools in our bags, taglines are both creative works of art and advertising genius. "Things go better with Coke.". Make them feel something. It is simultaneously an outward message to a brand's audience and an internal rallying call for the individuals who make up a company. Its OK if they suck; this can be a numbers game. A tagline is inspirational because magic happens when you have a strong intention to make a . The Oxford Languages tells us that a slogan is " a short and striking or memorable phrase used in advertising ," which is a pretty accurate slogan definition. A tagline is a short phrase that states a company's overall purpose. Your personal tagline is a short and sweet sound bite that says what you do and why you do it. a) Working out combats many health conditions. It answers, "why should I choose you?" And it's catchy. What Makes a Great Tagline: 5 Tips for Creating a Catchy Slogan, Your Step-by-Step Guide to Starting and Monetizing a Blog, Top 7 Features Every Employee Tracking App Should Have, 4 Ways to Save Time When You Increase Your Customer Reach, How to Reconstruct Your Daily Routine for Optimal Productivity, How I Made $2,592 in October 2022 [Blog Income Report of a Low Income Month], How to Get Paid for Blogging If Youre Just Starting Out, Your 1-Hour Business Audit (& How to Make More Course Sales), How to Create The Right Ambience for Your Business. This tagline belongs to Death Wish Coffee, the worlds strongest coffee.[*]. 5 . The tagline can express your brand personality, chief selling point, and value proposition. You do this because your business today isnt nearly as big or inspiring as youd one day like it to be. A good tagline should express the essence of your brands position and should last 5 20 years, it should not change with every marketing campaign. Start with the message add on the cleverness or comedic aspects afterward. One way to ensure your brand is not forgotten is by showing in your tagline how your service tackles customers' pain points. What Makes a Good Tagline? A tagline is defined as a catchphrase or slogan, especially as used in advertising, or the punchline of a joke.[*]. It gets to the Why and the How, speaks to prevention and gets to the real benefit of the work they are doing C.) It has Double Meaning/an appropriate play on words. B.) Experts indicate taglines should be memorable and tug on the emotions of consumers. Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans. Your email address will not be published. You see people having a good time while enjoying a frosty bottle of the beverage. Heres a mix of slogans, taglines, and catchphrases that have been used by companies big and small to give you some ideas. Your audience may not need to remember it word for word, but they should remember what your brand does. So basically, think different and just do it. A tagline helps highlight a company's brand to the public. Think about the emotions theyre trying to convey, what their product is, and why it might make sense. Your slogan is an extension of your new business its values, vision, and purposes. Here are ten tips to keep in mind when creating a slogan: . Image Source. An effective tagline works to communicate what you can do for customers and also inspires your team. Dramatic Movie Taglines. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". These cookies will be stored in your browser only with your consent. Make a tagline brief and catchy - similar to email . It should explain the unique value that your business offers as clearly as possible. Hiring a marketing company to create a set of options can save you money, time and frustration. Create a scalable design. Storytelling is a huge part of marketing and business. A good tagline is primarily functional. You get the idea. 2. Tag lines that describe a service or product promise: Make it relevant. Logos communicate all of that through color, shape and other design elements. What makes a slogan a slogan? Their tagline captures this sentiment effectively, delivering the ultimate promise: that their foods are the best choice to keep the ones you love healthy and happy. Make it Specific. Some of the best advertising slogans that left a remarkable key brand message in consumers' minds are : Dollar Shave Club: "Shave Time. It will help people understand what you do and show how you are different. Coming up with a compelling company slogan demands that you pack a punch with only a few words. When possible, give your tagline more than one meaning. A slogan represents a specific product or ad campaign. A good tagline will actually help you grow your business. Click the button below to download my fill-in-the-blank worksheet with questions to guide the creative process: Bonus Material: Business Tagline Worksheet, 3 Actionable Steps To Create A Great Business Tagline, 5 Examples Of Taglines That Work Incredibly Well, a list of power words that convey emotion. Taglines take out the guesswork and make a company's message crystal clear in explicit terms. Verizon capitalized on this by implying its service was more reliable than all others with its Can you hear me now? campaign. Analytical cookies are used to understand how visitors interact with the website. Who do I want to help? Save my name, email, and website in this browser for the next time I comment. Back in the early days of mobile phones, spotty service was considered a justifiable tradeoff for the convenience of having a phone you could use just about anywhere. Speak to your target audience: Even if your tagline is short, simple and specific, it won't help you if it speaks to the middle-aged man and your audience is a young preteen female. If your slogan tells a story, like some of the examples I share at the end, it can become an integral part of your marketing and brand. What makes a good tagline? But if you start treating it as if your dreams are already achieved from day one, you have a much better chance of getting there. So it's no wonder that some people like Justin Hyde call "Chevy Runs Deep" " the worst ad . If your business name explains what you do, for example, Johnson CPA Services, your tagline should talk about your differentiators. What makes a good tagline? Between 1997 and 2002, Apple Inc, then known as Apple Computer, Inc used the tagline "Think Different". There should be no guessing as to what your tagline means. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. It provides additional context to your name, especially if your name isn't descriptive of what you do. This process of reverse-engineering will help you develop your own tagline. For help during this process, click the button below to get my business tagline worksheet where you can write in the answers to these questions as you read this guide! At its most simple, a tagline serves as a catchy phrase representing the nature of your business. The more editorial eyes involved in this step, the better. While youre looking at them, think about why their tagline is what it is. Step #3: Use one of these formulas to generate some website tagline ideas: The "what" in the examples above could be your main product or services you specialize in. I read the classic tagline Youre in good hands with Allstate as caring, ethical and service-minded. That says a lot. Their tagline, "With a name like Smuckers, it has to be good." And, yes, you just read a ten word tagline which breaks the rule I just mentioned in the previous section and makes for a great jumping-off point for my next rule (or non-rule rather). Part of the creative process is hitting blocks. Unlike the other brands, Death Wish Coffee sells a single product coffee. Suspendisse, Tom Gertsen Meet Tom Gertsen, the owner of Reflections Video [], Pierre Charles Let us introduce you to our General Contractor [], As an Office Manager of an established Southern California Painting [], Copyright document.write(new Date().getFullYear()); | All Rights Reserved | Designed by Lunations, Inc & Hosted by TEKinaka.com. These cookies ensure basic functionalities and security features of the website, anonymously. The biggest mistake we see businesses make is trying to be clever or sophisticated without being clear. . I read the classic tagline "You're in good hands with Allstate" as "caring, ethical and service-minded." That says a lot. Each of these is an example of taglines so good they withstood the test of time and remain . Some slogans go down in history. The "whom" is your target audience. The best taglines make it clear what the benefit of your product or service is, and why it's better than any alternatives. Toyota's 'Let's go places' is a great emotional tagline that speaks to the consumer's sense of adventure and . Google - "Don't Be Evil". In my mind, a tagline is like any other creative expression. In one short phrase, you can tell your audience who you are and why they should care. Above all else, clarity wins the day. what makes a great tagline. You can use the information you'll gather to make your event slogan. Returning to our examples above, Aviss We try harder. says you can count on the company to do everything possible to ensure your car renting experience is a pleasant one. But a good tagline is actually pretty simple. This will make it more memorable. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Timelessness: Good taglines stand the test of time. What do I want my business to stand for? You have to change with the times, but when you're working on a slogan you want to think of its longevity. 1. Ask yourself: What do you want people to feel when they think of your business? However, titles, covers and blurbs play a much larger role in book marketing, so taglines (aka straplines or endlines in the UK) are rarely discussed.We're more likely to associate them with the subtitles on movie posters or trailers, and most of us would be hard-pressed to quote the . You also have the option to opt-out of these cookies. It really depends on your creativity and if inspiration happens to strike. What Makes a Great Tagline: 5 Tips for Creating a Catchy Slogan. It is a marketing statement that describes the most important benefit of your product or service. This only creates confusion for your audience. Your tagline does not exist in a vacuum. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Just as a good headline draws a reader into a story, a well-crafted tagline entices a consumer to consider a brand or one of its products or services. At its most simple, a tagline serves as a catchy phrase representing the nature of your business. Necessary cookies are absolutely essential for the website to function properly. Because of that, they can craft their tagline around that single product and use their marketing and development budget to create the strongest coffee in the world. My tagline is 'Sound Like You. There are many ideas about what makes a good tagline. Your email address will not be published. And, if you can work in a clever play on words, thats even better. Lastly, it should have some personality - some flavor or flair that speaks to your business. Get inspired by these 100 company slogans and learn what makes or breaks their success. Tell your prospects why they should choose you over your competition, preferably . Take a look at 15 companies that created taglines that really were a stroke of genius: "The Happiest Place on Earth" - Disneyland Here are the first 15 changes they made:[*]. Lets say you want to be the leading retailer for coffee mugs, and your vision in 10 years is to sell 10 million coffee mugs. De Beers: "A Diamond Is Forever". If you ask some friends what they think, and they ask questions back, you did it wrong. That message is an emotional one and one that consumers can buy into to pay the high price point. Still, there's confusion. Memorable. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Creating a tagline without a strategic foundation risks internal dissent and external confusion. I created these by visualizing the feeling I want my customers to have when they see one of my mugs, then used a little creativity to capture that feeling in a few words. A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Taglines are underrated. However, you may visit "Cookie Settings" to provide a controlled consent. These cookies track visitors across websites and collect information to provide customized ads. It also boosts your high-density lipoprotein (HDL) and good cholesterol and decreases symptoms associated with depression, anxiety, diabetes, arthritis, and stroke. That said, inspiration tends to strike those in motion. Shows Personality. So how do you choose a good tagline? Does the tagline help highlight a benefit or solve a problem? Good artists copy. The best taglines focus on how a product or service helps its customers or clients see outstanding results. In order for your logo to serve its entire purpose, make sure it's readable in any situation, for any potential customer. All the hubbub surrounding Chevrolet 's new tagline, " Runs Deep ," is a bit puzzling to me. Learn how to make your tagline logo tell your brand's story. Clear: Your tagline is not the place to be subtle . Taglines are the quickest and most efficient way in your marketing strategy to tell people about your nonprofit organization's mission. Here are some tips for creating a good business tagline: 1. A Diamond is Forever - De Beers. In addition to being simple, it should clearly state the mission or purpose of your company without any guesswork. Ideally, your tagline should be six words or fewer (with some exceptions that Ill share in the examples section at the end). For everything else, there's MasterCard.". Redbull's 'Gives You Wings' is a great customer-oriented tagline that is all about how the product makes the consumer feel, not what the product actually is. At this point, you know where you want to be, what you stand for, and how you want your customers to feel. This is excellent advice from Stephen Covey, author of The Seven Habits of Highly Successful People. If your tagline idea runs more than 10 words, you need to give it some more thought and pare it down. Shave Money.". "We try harder.". But it also takes a jab at the companys chief competitor, saying Avis tries harder because it has to in order to be competitive. It's your mission, the purpose of your work. At first, the idea of creating a tagline for your blog . Coming up with a tagline can often be a lengthy process. Or, combine your USP with a timeframe. A good tagline should reflect your business image and differentiate yourself from the competition. Here is a list of the most memorable business taglines that helped shape the world's most renowned brands. 6. I am asked what makes a great tagline a lot. I suggest coming up with at least 10-20 ideas to start. Apple: "Think Different". Coca Cola - "Enjoy Happiness". In other words, your tagline should tell your story in ten words or less when its combined with your companys name. Otherwise, just skip creating one altogether. Here are some tips to help you when you cant figure out that perfect slogan: If youre getting stuck, chances are you cant find the right words to convey what you want to about your brand. Before I walk you through a step-by-step process to create your tagline, here are a few quick tips to keep in mind: Most successful slogans are only 3-6 words long and get the point across without much thought. All the feels, if possible. But the cool thing about taglines is that if its not working, theyre much easier to change! Drop us a line. In addition to being clear, a good tagline should be memorable, too. You won't make people keep all these sophisticated, excellent, magnificent, and incomparable words in their heads. You want to make your customers smile at least once every day when they pull out their favorite mug. Know what you are trying to say before you look for memorable and meaningful ways to say it. Microsoft - "Work Hard Play Fair". We also use third-party cookies that help us analyze and understand how you use this website. People are inundated with over 3,000 marketing messages per day which means we all have to filter out information that is too hard to understand. Remember, a brilliant tagline can speak volumes about what you do in a way that your audience can remember. In it, I cover what a tagline is, what makes a great tagline, a three-step action plan to create your own tagline, and five examples of successful taglines. Further, people dont really talk on smartphones todaythey text. Do reinforce why you're the best brand for the job. There are a lot of little elements that constitute a brand, and one of these is a tagline. It's simple, memorable, and powerful. It will help people understand what you do and show how you are different. Thanks for stopping by. Your tagline is a valuable tool to help you tell brand story, and . It follows intertwined stories of a diamond engagement ring, including a fictionalized account of Frances Gerety, who coined the legendary De Beers tagline A Diamond Is Forever. It got me thinking: what makes a good tagline? It could be something like Tax and accounting services for small businesses.. A few tips as you embark on the road to a new tagline: #1 Begin with a brand platform. Customers care about benefits, not features and that goes for your tagline as well. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Thats Verizons tagline and it conveys a very clear point. A good slogan is your entire business and what you do packed into one catchy sentence that everyone can remember easily. Consider them before diving into your brainstorming session. Generally, a good tag line is a short, catchy phrase with an interesting and positive message delivered in 3-6 words. Read also: 5 Key Elements of a Strong Logo. It makes sense and its very clear they create good things. Let's discuss some great tips on crafting a one-in-a-million event tagline: Brevity + clarity. Why it's a great tagline: It sums up what Hubspot is about - helping businesses grow in the best way possible. Corporate taglines: A corporate tagline is a short phrase that encapsulates the company's business philosophy . Remember, your tiny but impactful slogan will live on your website, social media, flyers, stationary, outdoor/indoor signs, and business cards. Im Lidiya, a blogger, course creator and founder of Lets Reach Success. No tagline has ever done a better job of turning second-best into an advantage than We try harder from Avis. We look forward to hearing from you. b) Working out controls weight gain. If your company has a backstory, a tagline can help. Verizon had a good run with "Can You Hear Me Now?" but it was only a matter of time before technology made nearly all cell phone calls clear. Getting back to the KFC tagline, you can see yourself licking your fingers after eating a piece of the chickenand the image makes you want to do so. It also represented and promoted the classic simplicity that its products are now known for. The best slogans and taglines do three things: Grab shoppers' attention Keep the brand top-of-mind mind for later buying decisions Communicate a competitive advantage and . Side Note: One of my favorite taglines from Coke is Things Go Better With Coke, and I believe this slogan is a big part of their current success. It is often part of your visitor logo or graphics. The idea is to envision where you want yourself (and your business) to be in 5-10 years. After about a dozen ideas, this is the one she landed on to show you that it can take time and multiple ideas to decide on the right tagline. Although they are short, they can cause a lot of grief. (Fun fact: "slogan" comes from the Gaelic word "slaugh-ghairm," which means "war cry.") We break it down as such: A tagline represents your brand. Contact Lynn Kaniper at 609.466.9187 or lkaniper@danacommunications.com. Here's how to make a good logomake sure your entire logo design is scalable. Getting your tagline from the right source is a large part of the battle for a good tagline. And what makes a good tagline? Just Do It - Nike. As entrepreneurs and brand builders we like to think that our tagline could be the thing that positions our brand uppermost in the minds of clients and customers. Brand taglines: A brand tagline is a phrase that represents the overall identity or purpose of a brand. If youre feeling stuck, browse other businesss taglines to get fresh ideas. Donec at quam eu diam volutpat vehicula gravida in velit. Kentucky Fried Chicken; its finger lickin good. The stronger your story, the easier it is to make more sales. So relieve some of the pressure on yourself and realize that your slogan doesnt have to be perfect! But it can also be something more complex, such as refreshed, confident, or even hungry. Think about Nike's "Just Do It" or Little Caesar's "Hot n Ready" - these taglines give the brands more . For example, "The Best Darn Cinnamon Rolls You'll Ever Have" is very different from "Best darn cinnamon rolls you'll ever have!" Keep your slogans short and simple! People associate eating food with drinking Coke, likely thanks to that marketing campaign. 3. Keep it short and sweet. A bad tagline is quickly forgotten and may even detract from the memorability of your brand. The word choice conveys the companys homespun roots, while also communicating an experience capable of delighting your taste buds. Without a tagline, your company misses out on a prime opportunity to better connect with your . This cookie is set by GDPR Cookie Consent plugin. Using Death Wish Coffee again, your new tagline could be "World's Strongest Coffee In 5 Minutes.". I also like how Michigan both spotlights benefits and overcomes negative perceptions in its Pure Michigan tagline. They don't become irrelevant after a few decades because of poor word usage or hyper-specific language. Build Your Dream Business and Have More Freedom and Income Than You Know What to Do With. 19. Remember, the purpose of your occasion's tagline is to persuade your target clients to attend the gathering. If youre going to invest the mental energy and marketing budget to craft a catchphrase, it should truly bring meaning to your brand. And evaluation of any creativity is highly subjective. For example, try using "what you do" + "timeframe" or "what they get" + "who you help.".

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