marketing management cu question paper

(a) Protection during handling For example, glass items, electronic appliances and anything fragile and intricate are bubble wrapped before secondary or tertiary packaging. The model has many variations that attempt, with varying levels of accuracy, to incorporate dividends and American style exercise conditions. In this way, the level of satisfaction both of the buyer and the seller is greatly influenced by the price. According to D.W. Cravens, G.E. ii. They are several indicators of effectiveness that have been detailed below: 1. Account Disable 12. In the personal selling method, the emphasis is given on improving the relationship of sales people with existing and prospective customers of the organization. . Internal sales data and product life cycle patterns are some other examples of other sources of information for sales planning. There are certain steps in developing suitable distribution channel strategy: Customer service levels are defined by the nature of the industry, the products competition and market shares. Commerce - Financial Accounting -I. Price is the monetary valuation about the tangible and intangible benefits perceived by the consumer or user. Innovative approaches to packaging are also an important factor that benefits both the consumers with convenience and companies with more profits. (4) It Act as a Tool for Managerial Decision Making: Marketing research is a part of marketing information system. A marketing network consists of the company and its supporting stake holders-customers, employees, suppliers, distributors, retailers, ad agencies and others with whom it has built mutually profitable business relationships. are possible mainly through its integration of the people, process and technology of the organization. Marketing research provides valuable guidelines for managerial decisions. Then click on the Previous Year Question Paper of the "Calcutta University" tab. There needs to be suitable coordination between sales and production activities in an organization. At certain times, informal solutions are accepted as tentative and are subject to modification after review by the formal coordinating mechanism. Marketing is beneficial for both buyer and seller. Marketing encourages several institutional systems, government or private sector, to adopt new technologies, innovation, foster creativity and information dissemination systems. The very bases of planning depend upon marketing research. If you want to know about Calcutta University B.Com all semester subject question paper then you can check on our website. High brand equity provides many competitive advantages to the company. All of these may not be suitable for all products. CRM is a process or methodology used to learn more about customers needs and behaviours in order to develop stronger relationships with them. After developing and pricing the product the next important task of the marketing manager is to formulate a suitable promotional strategy so as to inform the potential customers about the product and persuade them to buy the product. The leading firm then makes pricing moves that are duly acknowledged by other members of the industry. Ans. This division is made by considering one or more consumers features: demographic (sex, age, etc. There are certain principles of these consumer cooperatives like Open membership to anyone, Democratic Control as each member has only one vote irrespective of the number of shares held. It is also the sum-total of numerous forces within which every enterprise has to operate. 5. 1.0.2 The company Act 1948 ( ) Important Question Paper. Need not always be located in busy places. 4. When the term research is applied to find out solution to various problems of marketing and gather relevant facts it is called Marketing Research. Ans. The augmented product offers additional consumer benefits and service such as warranty and customer training. (ii) Various customer services like home delivery, credit facility, product on demand etc. previous year question paper for any other subject then you can There are two types of corporate retailing viz. Importance of Relationship Marketing can be summarized as follows: (i) Customer relationships are the lifeblood of every good company. Consumers are benefited as they get the goods and services as per their requirements. Obviously, the hierarchy of products is based on their utility and intensity of customer satisfaction. In a fast changing environment, the data collected become obsolete soon and the research findings based on them will become little use. (iv) Unsought goods are those goods that the consumer does not know about or does not normally think of buying, for example, Encyclopedias, smoke detectors etc. Ans. Principles of Marketing. (vi) Speed Information access and retrieval are instant and quicker as compared to mail and fax. Explain Henry Fayols Principle of management [20] OR. (ii) Flexibility Companies can quickly add products to their existing list and change prices and description at will. Often it is not about the departments that perform closely related tasks. Balanced sales achievement during a period. Customer satisfaction leads to increase the profitable sales volume for the salesman. Management 2021 Question Paper With Answer. This helps in winning his confidence. iii. Dell at one point of time used to have zero level channel of distribution. Q.1)Define Management. Marketing management notes study material includes marketing management book, courses, case study, syllabus, question paper, MCQ, questions and answers and available in marketing management pdf . 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For example, discounts on new tea product will increase sales of complementing goods like sugar, honey or milk. Different expectations of volatility or dividends will alter the fair value result. Ans. Ans. a part of ParikshaUpdate.COM. Customers are individuals or businesses who purchase products and services produced by a business. or behavioural (loyalty and purchase frequency, etc.). i. Previous year question paper with solutions for Marketing management from 2007 to 2020. february/march 2017. VIEW ONLINE. zero level, one level and two level. But well managed products can live for decades. An organization can provide various offers for promoting a good or service. To say that a product has a life cycleaccording to Philip Kotler is to assert three things: b. Marketing was considered as a societal, economic process through which products and services were exchanged between buyers and sellers and included activities that preceded the existence of money and a market economy. For most traders these two models will give accurate results. The greater the number of intermediaries, the more will be the channel level. When the company looks for differentiation, it develops a series of activities competitor-oriented and this differentiation may be, for example, at tangible attribute level or at service or intangible attributes that have product value level. Learn with us. Sales people are expected to provide information for sales planning as they possess vital information about the market that can be used to develop sales forecasts and sales quotas. The third way can be through new product project management team that is composed of persons home based in other departments brought together to work for new product. Being a separate business organisation, it performs a number of functions for its client. In common practice selling and promotion are used as synonyms but in real sense they differ a lot. This environment provides threats and opportunities to organization, and it is the task of manages to continuously adjust to these changing conditions, only then it can survive and grow in the market. 16MBA15 Question Paper. The second way can be through new product managers. Categories. Hello, friends welcome to our website My Solution Paper. Are you searching for Calcutta university 's b.com first semester principles of management 2020 question paper? The two departments have often been found to jointly formulate pension policies, vacation policies, sick leaves, health checks etc. These caps can be tightened multiple times during consumption of the aerated water at regular intervals. Commerce 5 (Marketing and Human Resource Management) - Set 1 [2018 Oct] Question Paper. Continuing the milk example, pilferage of milk can be easily avoided in tetra pack rather than milk bags. It is a very common scenario as usually all big retail companies open multiple stores. vi. PRINCIPLE AND PRACTICES OF MANAGEMENT. While the underlying meaning of marketing has remained the same, development of institutional and centralised structures in the global market has upgraded the role of marketing today. 2. B.COM Marketing and Human Resource Management-2nd Semester-2021-Calcutta University [CU] Question Paper. Translate PDF. The TVC shows a mischievous 30-something modern, urban couple playing pranks on each other to avoid sharing their Temptations, which is a shift from the usual chocolate is for sharing proposition. You have entered an incorrect email address! Impersonal and discourteous attitude towards consumers by the employees. It allows organizations not only to retain customers, but enables more effective marketing, creates intelligent opportunities for cross selling and opens up the possibility of rapid introduction of new brands and products. You can collect more and more information by solving previous year question papers. In the market a strong brand will be considered to have high brand equity. c. Ensuring that the focus of the organization is external. Round answer to two decimal places. Msbte Summer 2022 Re Exam Results Announced. Various marketing problems are studied in a systematic manner. This site for calicut university students. Marketing Management: Questions and Answers. The below provided table consists of Mba Previous Year Question Paper of 1st year of the Master of Business Administration of the SPPU University. It affects the total revenue and net profits of the firm. Here the promotional expenditure is high as different brands have to be promoted individually e.g. mens equestrian socks 3d printed house for sale zillow hurricane golf location marketing management cu question paper. The objective of the marketing research is to help the firm to produce those goods and services which consumer wants. Ans. Today, most marketers are seeking more than just a one-time exchange or transaction with customers. Such a strategy goes beyond traditional pricing tactics to recognize the value of a product that can be realized in the marketplace. Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. Principles of Management 6. . Although the salesmens job in modern retail outlets have been reduced due to effective visual merchandising, they do play a major role to serve, educate and inform customers in taking right decisions and enabling suitable branding of the store. Members are allowed purchase bonus on the basis of their purchases from the society. (iii) Store operations and retail practices are standardised across stores. marketing management cu question paper. Ans. e. Implementation- Plans are actually executed at this stage. The rate charged by the agency should be reasonable to suit the pocket of the clients. Ans. For a company to succeed it must be committed to meeting customer needs more efficiently and effectively than competitors To do this, the company must continuously monitor the marketing environment and respond to changes in customer needs, tastes, and behaviour. ii. 7. However, the consistency in the message should be taken care of properly. The purchase of products and services depends upon the willingness and the ability of the customer to pay in accordance to their needs and wants. iv. on behalf of clients and advices in this regard. eliza b flip flops near me; yamaha raptor 350 oil capacity; If n = 25, and p = 0.85, find the P(X 15) using Excel. Part One carries 1 mark each & Part Two . Those related to answering complaints and claims. Traditionally, it has been found that the executives of the sales department rely on the accounting department for billing customers, handling payroll computations and providing data for sales analysis etc. If you want to know about Calcutta University B.com Second semester Marketing Management and Human Resource Management 2021question All those services that add value to the product and that are centered in consumer-oriented attention are included in this last group (whether in premarketing, marketing or post-marketing). (iv) Relationship Building Online marketers can talk with their customers and learn much from them. In sum the primary objectives of advertising is to increase sales. Previous years question papers of 1st year MBA in marketing management. The Term-End Exam schedule is released prior to the IGNOU exam by the Indira Gandhi National Open University (IGNOU). The main objective of marketing research is to find solutions to the problems of marketing, related to different aspects like product, place, promotion, pricing, competition, etc. In the case of industrial use products, there may be a different segmentation criteria according to: company size and/or order, industrial sector, as well as other factors like technological development, product use, organization structure, and financial solvency. The marketing research is not without its share of limitations: 1. This is because customers come from different cultural backgrounds and they may not be able to pronounce certain names and thus may be hesitant to use those products. Ans. Also, low pricing on a new product may also indicate low brand confidence and possible reduce sales in the long-run. The cooperation of the sales department helps the production department. Basically, the main objective of the research is to find out solutions for various problems faced in different fields. But once its accomplished it serves the best way in dealing with customers. Thus, it can be said that the scope of marketing research is wide and comprehensive. The question papers are sorted. There are six steps of sales management planning process: a. Analysis- The step basically involves examination of what happened in the past, look at the present situation and spot the trend. Key performance indicators actually indicate the effectiveness of a distribution channel. Before uploading and sharing your knowledge on this site, please read the following pages: 1. Approach 2: Step 1: Run AOMS to test SEM model on 10th and 12th standard dataset separately and validate . 5. free. Principles of Finance. and others which cannot be directly apprehended by the consumer, but for their mental preconceptions (security, status, etc.) 22 mins read. A growing importance to company or brand image and reputation also contributes to involving packaging as a marketing tool. It tells people the ways in which they can satisfy their needs. The product hierarchy stretches from the initial stage of the product, i.e., need at the basic level for a particular item of franchise in the process of product planning. Prices should neither be too high nor too low. Ans. This may adversely affect the image of the brand and reduce short term sales. While the selling is concerned with the transfer of title of goods from seller to purchaser, promotion, on the other hand includes all those activities which stimulate the demand of the customers such as advertising, personal selling, publicity and sales promotion. For example, the small hard mints Tic Tac manufactured by the Italian confectioner Ferraro is packaged in small transparent plastic boxes with small rectangular open-close seal that lets out one tic-tac at a time when shaken lightly on the palm of ones hand. Consumer satisfaction Customers enjoy some satisfaction from being smart shoppers when they take advantage of special prices under varied retail formats. (ii) Capital items are long-lasting goods that facilitate in developing or managing the finished product, for example, factories, offices, generators, drill presses. These markets exist for products/services that are daily necessities like fruits, vegetables, fish, garments, electronic goods, etc. Here you can download the Marketing Management Question Papers in a Pdf file. Many companies have been found to prefer informal coordination methods and solutions so developed may or may not be formally adopted later by a coordinating body. Packaging is especially important in certain industry where future sales may be based largely on the quality, integrity and performance of a companys previous delivery. Questions & Answers on Marketing Management. Ans. Get Last Year Question Paper for Semester 5 (TYBcom) and solved answers for practice in your board and university exams. 3. Sales executives have often been found to report that informal coordinating procedures are more important than formal methods more so in cases where frequent communication is required. In addition, being an expensive tool, it is mostly used in case of high cost products focusing on limited markets. They stop buying the product and the product ceases to exist. University B.com Second semester Marketing Management and Human Resource Management 2021question They can produce digital catalogues for much less costs than cost of printing and maintaining paper catalogues. (iii) Supplies and business services are short-term goods and services that facilitate in developing or managing the finished product, for example, paint, nails, brooms, coal, writing paper, repair services etc. It creates inflexibility in providing wide variety of products. Each must know the idea, the philosophy, the beliefs and the principles of other. Download Principles of Management PDF Notes, books, syllabus for BBA, B.COM 2022. Download Marketing Management PDF notes, books, syllabus for BBA, BCOM 2022. The word communication is derived from the Latin word communis which means common. We attempt to communicate, that is, to establish a commonness with another person. 1.0.2.1 Industrial dispute Act 1948 ( ) Important Question Paper. Branding as a product decision is beneficial to both consumers and producers. (v) Repairing a broken relationship is more efficient than trying to build one from scratch. Moreover, fair value will depend on the assumptions regarding volatility levels, dividend payments and so on that are made by the person using the pricing model. Examples of environmental and recycling symbols include Recycling symbol, Resin identification code, Bar codes (below), Universal Product Codes, etc. [PDF Download] CU GEOGRAPHY Honours CC-2 Question Paper Download PDF 2020 1st Sem - CUQuestionPapers. Modern markets act like facilitators that allow buyers and sellers of a product or service for exchange. 25 mins read. On expiry the option values for each possible stock price are known as they are equal to their intrinsic values. Consumer Cooperatives are not successful because: iii. The agency must have the team of experts in different fields such as copywriters, artists, photographers, etc. Corporate Retailing is a new type of retailing which has come into existence due to severe criticism against wholesalers and various kinds of middlemen. In order to collect marketing information, LSI conduct market research. To popularise some change in marketing strategy (change in price, etc.). There exists an intensive company assignation of efforts in a few markets and a more efficient use of resources so as to prevent them from being dispersed. Previous Track Record The agency should have successful performance record. Ans. CRM makes integration of every area of business that touches the customer. You can check the CU Exam Schedule from here. For the regular option trader it is sufficient to know that the volatility a trader assigns to a stock reflects expectations of how the stock price will fluctuate over a given period of time. The main objectives of sales promotion are: i. Misrepresentation, cheating and dishonesty by the salesman cant help him to win the buyers confidence for ever. Marketing research is conducted in a scientific manner. Apart from tangible qualities, the product has a series of totally intangible attributes. Marketing information can be collected from the following sources: (a) Press- (e.g., Economics Times and Business Today). Environment can be described as everything that is external or outside, the organization. 1.0.1 Bcom Question Paper 2nd Year With Answers. It is the systematic, objective and exhaustive search of various facts relevant to any problem in the field of marketing. Promotion can serve to the organization directly as well as indirectly. Public relation is consulted on various moves taken by the sales department that may have public relations repercussions. The sample consumers for this purpose should be self-directed, principled, externally directed, status oriented action-oriented consumers and non-driven consumers. When a firm is able to fulfill a need better than its rivals, it gains momentum and speed. ALL QUESTION PAPERS. Personal selling refers to face-to-face selling in which a sales representative tries to convince the customer to purchase a product by explaining or demonstrating its features. (1) '100 gm bottle of sauce free with 1 kg detergent'. Marketing management question papers with answers are available on a few websites. To stabilize a fluctuating sales trend. Explain the process of marketing research. It is useful for products in which quick delivery is a competitive advantage to gain access to country-markets. b. (iv) It usually has a centralised purchasing and distribution system. According to W.J. (i) A retail chain consists of multiple retail outlets owned and operated under the same ownership. vi. TOPIC: Essay on Marketing Management Discussion Question Answers of Marketing Assignment For example, if the cost of production is equal to $50, the producer can decide to price the products according to the distance from the production location as the transportation costs are factored in and the labor costs of the sale team. It is the only element that generates revenue for the firm. The purpose of marketing is to create and keep customers. Demographically speaking, we are targeting the 25-40 year-old, SEC A male and female in the top 10 cities of India, says the company management. This level of products largely draws company-customer oriented relationship in the market. These Marketing Management Sample Question Paper are helpful for the students who are associated with SPPU University 2016 Pattern. The scope of marketing research is very vast. iii. Ans. Principles of Finance 4. Business Statistics 5. Part: III. Diploma in Marketing Management Exam - Download Previous Years Question Papers. (iii) Customer services are practically absent. Short duration Sales promotion attempts to generate sales only in the short-run. ii. To attract new customers by offering better incentives. Hi Sir/Ma'am Can you please share questions paper of B. con (Hons) Marketing management For 3rd year.Will be very much helpful for me. They should invariably be named for making it easy to classify the items thereof. To remind the consumer about their need and availability of the product to satisfy their need. With well- planned relationship marketing efforts, like a greeting card campaign using system that can impact retention and will impact the bottom line. The importance of pricing can be seen from the following points: i. Thus, the leadership concept works out well in this case. Cadbury is also working with ATM kiosk doors, Crosswords bookstores, sampling at premium restaurants in metros, playing advertisements during movies, all aimed at targeting the consumer in privacy. In an environment where growth opportunities are adequate, companies would rather maintain stability than fight each other by means of price wars. Advertising agency also performs certain marketing functions such as selecting target customers, designing product packaging and labels, developing channel of distribution, etc. There are not high costs of product adaptation to each new market due to cultural, economic, or legal issues. This classification is done on the basis of shopping habits. 2. The integration of all these variables make the brand equity high of the company. If you want to know about Calcutta University b.com first semester principles of management 2020 question paper, then in today's post we have discussed what was asked in Calcutta University b.com first semester principles of . Similarly the production department may create output that does not conform to planned quantities because of labor difficulties, shortages in raw materials etc. Thus, an organizations marketing environment includes all such forces which have an impact on the firms marketing policies, marketing decisions and marketing activities. Brands can be classified into different types as: Brand used by a manufacture to produce output under his own name is called manufactures brand like HCL, SONY, Godrej, Panasonic etc. 1.3 The marketing concept is part of the marketing orientation phase. | 19/09/2022 | procapil hair tonic side effects | photo graduation thank you cards. Although the fair value may be close to where the market is trading, other pricing factors in the market place mean fair value is used mostly as an estimate of the options value. It is the amount one pays for a good or service or an idea. By far, the most important objective of personal selling is to convince customers to make a purchase. For example, soap dispensers or plastic pump bottles are an easier and convenient way to wash hands and store beside the wash basins. (e) Private concerns and research institutions- Some research institutes like National Council of Applied Economic Research, Indian Institutes of Foreign Trade, etc.

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